LUSSO
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THE REST
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Technology
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| We have a self-owned state of art furniture factory loaded with best in class technology and precision based European machinery.
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They generally do onsite furniture making by hand; or They sub-contract the furniture making to small factories which work with basic machinery. This leads to supply of below average quality furniture with sub-standard finishing.
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Raw Materials Used
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| We use branded, genuine and handpicked raw materials which are duly aligned to the budget of the client. Granular details about all the raw materials used are shared with the client.
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They most often can provide no guarantee on the quality of raw materials used, especially in the case of modular furniture made in factories.
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Focus and Vision
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| Our primary focus is on grandeur, class, elegance, quality, utility and seamless after sales services. We work at competitive prices with fixed and transparent margins.
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Their primary focus is on cost cutting, so as to quote a low contract value at the inception. Raw materials are often heavily compromised in the process. The focus is to just finish off the job somehow, thrill the client momentarily and move off.
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Pricing Transparency
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| We provide a detailed quotation (BOQ) and a guarantee of “zero cost escalation”. We follow optimum transparency around the contract pricing.
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15 to 25% cost escalation is the standard rule of the game. Lumpsum contract value is often quoted without getting into item wise details.
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Sourcing & Vendor Tie ups
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| We have formal tie ups with the best Indian and international brands for all necessary supplies and add ons. Our margins are capped and fully transparent, since we share itemized cost details with every client. We earn our margins transparently through quality work and have nothing to hide from our clients.
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Local sourcing is done and quality compromise in raw materials is rampant to ensure margins on all purchases made. In lowly priced contracts, commissions from raw material suppliers act as a major source of hidden revenue.
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Professionalism
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| Professional management of every turnkey contract is done by our efficient and qualified team with absolutely minimal involvement of the client. We hire world class artisans and every staff member of ours is on our payroll. |
Shoddy management of the contract is done with much left to be done by the client himself. Cheap labour is sourced on daily payment basis, owing to which there are delays, lack of continuity and poor workmanship. |
Interior Designers In-house
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| World class Indian and international Interior Designers are there on our panel to guide us and design for our esteemed clients. |
Young and inexperienced local Interior Designers are hired to execute the contract for a small commission. Most often, these Interior Designers lack adequate experience and actually get paid to learn on the job! |
Client Relationship
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| Our vision is to thrill our clients and build life-long relationships with them. All our clients are clients for life! |
The vision is to somehow win the contract by cutting corners, and then escalate the price once the contract is won. Most often, their vision is pretty short term and they rarely work towards creating an impact good enough to get them a recall from a served client. |
Experience & Goodwill
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| We have 22 years of in-depth experience, hundreds of satisfied clients and immense goodwill in the industry. |
Most of them work for short term profits and do not invest in goodwill. |
After Sales Services
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| We provide seamless and free after sales services for 3 years, paid after sales services thereafter and warranty for 10 years. |
They provide paid after sales services (if at all they intend giving it) and have no fixed warranty protocols. |
Owner’s Onus & Involvement
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| The owners at Lusso run the business and are involved in the day-to-day execution and management of every single turnkey contract. |
In case of small contractors, owners are not trustworthy enough. In case of large interior designing aggregators, the owner is nowhere visible to the clients! |
Brand Vision
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| Our brand value is very precious to us. We work every second towards keeping it intact and helping it grow. |
Most do not work towards building a brand. The few jazzy ones who are focussing on building a brand are doing it with a view to selling it off in the short run! |